Mastering Marketing Bid Optimisation: Leverage Smart Bidding Techniques to Improve Digital Marketing Results
January 16 th, 2023
At Metrixa, we are very passionate about Marketing bid optimisation, and our team works on…
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June 21 st, 2022
Dear Marketers, please stop calling everything “king”
Every morning I open my feed reader to see what is happening in my industry,…
June 8 th, 2022
How To Choose The Right Marketing Channels For Your Digital Marketing Campaigns
Digital marketing is a necessity in modern business. More companies advertise in search, social, and…
June 8 th, 2022
Why people are the most valuable asset in your marketing campaign
Whether digital or traditional, marketing requires an understanding of behaviour and what drives us as…
June 8 th, 2022
Holistic Digital Marketing Strategies
Holistic marketing is a marketing strategy that considers the entire firm & all marketing channels…
June 8 th, 2022
What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) uses data from website analytics, automated, a/b, and user experience testing…
June 7 th, 2022
5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive
Whether companies should pay for brand keywords or not has been an ongoing topic with…
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